A Strategic Digital Vision Rooted in Football and AI
At NRG Digital Systems Ltd, we’re not just developers—we’re long-term thinkers. Back in 2023, we spotted a unique opportunity: over 80 .ai domains matching the official shortform URLs of English and Scottish professional football clubs had not been registered. As specialists in intelligent web platforms and AI deployment, we acted quickly to secure these premium domains — not to exploit, but to explore. We believed then, as we do now, that football has only just begun to scratch the surface of what artificial intelligence can offer.
Our .ai Football Network
The .ai domain is technically the country code top-level domain (ccTLD) for Anguilla — but globally, it has become synonymous with artificial intelligence. Recognising this shift, we acquired a portfolio of domains such as safc.ai, nufc.ai and more, mirroring the exact URLs already used by clubs but with a future-facing extension. We view these domains not as property, but as platforms — testbeds for innovation, prototypes for fan engagement, and potential collaborative spaces for clubs looking to unlock new revenue streams and data opportunities through AI.
A Partnership-Led Approach
We’re football fans and technologists — not domain squatters. Our goal is to build bridges, not barriers. We’re inviting clubs to look at this project not with suspicion, but with curiosity. These domains can become assets to the clubs themselves — owned outright or used in partnership. They’re currently live, secure, and populated with working AI systems built on our own platform. If your club is curious about how this could work for you. Click here to learn how your club can benefit.
